23:10, 2008-Jun-22
I'm not a smoker, but I have to admire the creativity of
Japan's cigarette companies when it comes to promoting their products.
With Kool Boost, BAT Japan offers menthol smokers more
of what they already love: cool, refreshing mint flavor that soothes the throat
and adds a unique "buzz" ordinary smokes can't match.
The key to Kool Boost is the powerball
- a cobalt blue plastic globe of concentrated menthol flavor that responds to
pressure by releasing more menthol into the smoke stream. In effect, smokers
can adjust each cigarette to their preferred level of coolness. That's, well,
kinda cool!